Yamaha launches “Bike Station”

Yamaha kick-starts biking lifestyle culture in India

         Launches ‘Yamaha Bike Station’- First new age ‘Lifestyle’ company-owned store

Taking yet another giant step in cultivating a new biking culture in the country and elevate the current biking paradigm, Yamaha Motor India today launched their first new-age lifestyle company owned store, ‘Bike Station’ at Emaar MGF Metropolitan Mall, Saket. Designed to provide a complete biking lifestyle experience, ‘Bike Station’ presents a complete range of accessories to fulfill the needs of a modern biker.

Through this innovative concept, Yamaha is all geared to associate Indian bike enthusiasts with the thrill of technological superiority and artistic brilliance. While the store exhibits an entire range of latest bikes from Yamaha, there is an apparel and accessories section displaying quality, stylish and trendy clothing like Jackets, T-shirts, Jeans and accessories like bags, mugs, gloves, key chains.

“The rationale behind the unique concept of ‘Bike Station’ is to create a new culture of biking lifestyle, which Indian youth is looking for, and to achieve the highest customer satisfaction in the industry. ‘Bike Station’ is our latest offering to gen-X, which would provide an insight into the complete gamut of Yamaha’s offerings.” remarked Mr. Takahiro Maeda Chief Sales & Marketing Officer Yamaha Motors India. He further added that “‘Bike Station’ would not only sell bikes, apparels and accessories but would also provide ambit of services such as video games and internet surfing, thus creating a one-stop store for the needs of today’s youth.”

Yamaha Motor India plans to set up 10 such concept stores in 2008 covering cities like Delhi, Mumbai, Pune, Bangalore, Chennai, Hyderabad, Kolkata and Lucknow. The company would infuse the synergies of ‘Bike Station’ into its existing dealer network by 2010 in a phased manner both in terms of appeal and experience.

Yamaha also recently showcased 4 new bikes during the 9th Auto Expo 2008 that concluded yesterday. The new bikes, which truly reflect the Yamaha DNA of performance, innovation and design, would be launched in a phased manner during the year. Gladiator Type SS and RS (125cc) would arrive in February, YZF-R15 (150cc, liquid cooled) in the middle of the year and FZ (150cc, air cooled) during festival season in November.